While the popularity of influencer marketing as an authentic way to advertise products is well-documented, after all a review from a real person is likely to hold more credibility among an audience; rightfully, restaurants are looking at influencer ‘relationships’ with increased scrutiny. Are they in actual fact generating a worthwhile return on investment? Are they genuinely perceived as credible by customers?
A detailed plan is a vital aspect of any marketing campaign. Unfortunately, many restaurants either don’t have a marketing plan or have one, but don’t have the time resource or knowledge to undertake the recommended activities effectively to ensure successful outcomes. So as a business, how can you successfully create a digital marketing plan?