The Clove Hitch
Today’s consumers are savvy, time-poor, and easily distracted. Capturing their attention and converting them into loyal diners is a challenge for many restaurant owners. Don’t tie yourself up in knots when it comes to digital marketing. The Clove Hitch aims to demystify the jargon and provide tips, tricks, and occasional random thoughts for good measure.
Structuring a Digital Marketing Plan for Restaurants
A detailed plan is a vital aspect of any marketing campaign. Unfortunately, many restaurants either don’t have a marketing plan or have one, but don’t have the time resource or knowledge to undertake the recommended activities effectively to ensure successful outcomes. So as a business, how can you successfully create a digital marketing plan?
Are We Witnessing the Rise of the Nano-influencer?
While the popularity of influencer marketing as an authentic way to advertise products is well-documented, after all a review from a real person is likely to hold more credibility among an audience; rightfully, restaurants are looking at influencer ‘relationships’ with increased scrutiny.
Are they in actual fact generating a worthwhile return on investment? Are they genuinely perceived as credible by customers?