Following the introduction of the EU’S General Data Protection Regulations (GDPR) in 2018, email marketing has seen, somewhat of a renaissance. This is due to the majority of recipients now only being sent emails that they have opted-in to receive. Email marketing has defied its critics in continuing to provide an array of benefits to restaurants, from building trust, credibility and loyal relationships with your customers.
When it comes to creating an effective digital marketing strategy in the restaurant industry, email marketing really is the next piece of the puzzle to put in place, second only to a website. Whether it’s potential or repeat customers, it provides a direct channel to them, allowing you to create personalised communications that augment other efforts to maximise your marketing results and return on investment.
Gone are the days of blanket, mass emails. They are no longer effective and mostly land in a spam folder. Data must now inform each campaign to ensure it’s reaching the right audience, with the right content at the right time of the day.