Social Media Management
With more than 535 million posts tagged #food and 55 million posts tagged #drinks, food and beverage photos are among the most popular types of content on Instagram.
Whether it’s Instagram, Facebook, X, YouTube, TikTok, or LinkedIn, social media has transformed the way brands and consumers interact. There are endless opportunities to engage and convert customers on social channels. As a result, having a social media strategy at the forefront of your broader digital strategy is essential.
If your customers and potential clients are on social media, then you need to be visible there too. Most restaurants recognise the importance of social media management. However, we understand that the majority of restaurants operate with a finite marketing budget, so it’s important to spend it wisely. Marketing through social media can be highly effective and cost-efficient when done properly and given the necessary time and attention.
As social media specialists, we use social media to grow your brand and help you define, set, and achieve your business objectives. Whether you want to build brand awareness, increase website traffic, manage your online reputation, or drive sales, Clove will create and deliver a tailored strategy designed specifically for your restaurant.
Services
SOCIAL MEDIA AUDIT
A strong social media presence is an essential part of a robust digital marketing strategy, but it can also feel overwhelming. Keeping track of different platforms can be challenging, and it often seems like the algorithms change daily. Our social media audit provides an in-depth analysis of all the platforms your restaurant is active on, highlighting opportunities and updates you can implement on each platform. It also examines what your competitors are doing – or, more importantly, not doing – to attract your ideal audience.
INFLUENCER ENGAGEMENT
Influencer engagement involves identifying and building key relationships while ensuring that the industry influencers you work with have a legitimate following and can add value to your marketing efforts. We will report on engagement, social reach, shares, comments, and the traffic generated by the campaign. Additionally, we’ll demonstrate how this can build brand awareness, drive website traffic, grow your following, and positively impact Search Engine Optimisation (SEO).
SOCIAL MEDIA MANAGEMENT
Our social media management service for restaurants takes care of all your brand’s social media needs. We focus on the timely creation, publication, and optimisation of your unique content to increase reach and drive conversions for your restaurant. You’ll receive a monthly report detailing the results of your strategy, including analytics and month-to-month comparisons. This will help you see what’s working, identify areas for improvement, and highlight what truly makes your brand stand out on social platforms.
SOCIAL MEDIA ADVERTISING
We continuously expand our knowledge of the latest social media trends, advertising tactics, and strategies to ensure your ads reach the right people, on the right platform, at the right time. From defining goals and key performance indicators to conducting customer research and developing a strategy, we handle the creation, execution, and analysis of your advertising campaign.