With more than 373 million posts tagged #food and 41 million posts tagged with #drinks; food and beverage photos are currently some of the most popular types of content on Instagram.
But whether it’s Instagram, Facebook, Twitter, YouTube or LinkedIn- to recognise a few, social media has transformed the way that brands and consumers interact. There are endless opportunities to engage and convert customers on social channels, as a result having a social media strategy at the forefront of your wider digital strategy is essential.
If your customers and potential clients are on social media, then you need to be visible there too, and in this most restaurants recognise the importance of social media management. However we understand that the majority of restaurants have a finite marketing budget, so it makes sense to spend it carefully. Marketing through social media can be highly effective and cost-efficient, if done effectively with time devoted to it.
As social media specialists, we utilise social media to grow your brand and help you define, set and achieve your business objectives. Whether you are looking to build brand awareness, increase website traffic, manage your online reputation or drive sales, Clove will create and deliver a tailored strategy that works specifically for your restaurant.
Social media presence is an essential part of a strong digital marketing strategy, but it can become overwhelming. Keeping track of the different platforms can be tough, and it may feel like the algorithms change every day. Our social media audit offers an in-depth analysis of all the platforms your restaurant is on and highlights opportunities and updates that you can make within each platform. It will take an in depth look at what your competitors are doing, or more importantly not doing, to attract your ideal audience.
Influencer engagement is all about identifying and creating key relationships, and ensuring that the industry influencers you work with actually have a ligitimate following, and will add value to your marketing. We will report back on engagement, social reach, sharing, comments, and traffic that the campaign generated. We’ll also demonstrate the ways this can build brand awareness, drive website traffic, increase your following, and impact on Search Engine Optimisation.
Our social media management service for restaurants looks after your brand’s social media needs. We will focus on the timely creation, publication, and strengthening of your unique content to increase reach and conversions for your restaurant. You will receive a monthly report that covers the results of your strategy, analytics, and month-on-month comparisons to see how the strategy is working for you, what could work better, and what really makes your brand stand out on social platforms.
We are constantly expanding our knowledge in terms of the latest
social media trends, ad tactics, and strategies to make sure your ads
get seen by the right people, on the right platform, at the right time. From defining goals and key performance indicators, to customer research and developing a strategy, we will create, execute and subsequently provide analysis of your advertising campaign.