Marketing is an essential part of business. As a restaurant owner, you will likely have had to develop, or may still need to develop, a marketing strategy. However digital marketing is constantly changing, and keeping up with trends can be difficult.
A successful marketing strategy ensures that you are communicating the right messages in a way that prioritises and resonates, with your target audience at the most relevant time. This involves being knowledgeable in regards to your customers, your product and how your market works, and the most effective method of understanding these important marketing details is by creating a marketing strategy.