Content creation is the process of generating topic ideas that appeal to your target audience, creating written or visual content around those ideas, and making that information accessible to your audience whether as a blog, news item, video, imagery, poll, podcast or offer- to recognise a few formats.
When you create content, whether on your website or social media pages, you’re providing free and useful information to your audience, attracting potential diners, and retaining existing customers through relevant and quality engagement.
It can provide a great return on investment, costing less than traditional marketing, but bring in more customers with the added benefit that marketing efforts can be monitored.
In a world of constant distractions, sustained engagement with your target audience is necessary to cut through the noise. This should be scheduled at
the right pace, through the right channels, to maximise the impact of
your brand’s voice across a range of marketing touch points.
A content audit is simply taking an inventory of the work you’ve already done as a business, then organising it to fit into a new content strategy. We’ll analyse the strengths and weaknesses of your current content, and identify if there are gaps that can be filled, or trends that can be exploited to target and engage with your audience.
A content strategy includes everything from establishing goals and identifying your brand’s voice, to how your content can be promoted or re-purposed, and deciphering analytics. We work closely with you to develop a strategy, that will deliver the best results to target your audience at each stage of their buyer’s journey.
In a perfect world, people will flock to your site every time you publish a new blog, or you’ll receive over a 1000 likes for that new dish you’ve just posted. In reality, we know that you may need to entice people to consume your content and build your audience, especially when you’re starting out. Whether through sponsored posts or PPC, we’ll ensure that your content promotion meets you goals and produces a return on investment.
Clove puts content creation at the heart of every campaign. We ensure that all content produced for our clients elevates their brand messaging and is crafted with specific goals in mind.
Our own services are augmented by a trusted network of content creators with specific skillsets from web designers, app developers, graphic designers, illustrators, photographers and videographers.
If you imagine your website as an extension of your restaurant, it’s that first impression before a customer steps foot through the door. We produce written content that is engaging, accessible, search-engine optimised and reflective of your brand.
We provide informative and inspiring content that will assist in building trust and awareness of your restaurant, encourage brand recognition, and position your business within the Restaurant Industry.
We develop new and curate existing content to help promote your restaurant and events; encouraging your target audience to click through and convert to become customers.