Content creation is the process of generating topic ideas that appeal to your target audience, creating written or visual content around those ideas, and making that information accessible to your audience whether as a blog, news item, video, imagery, poll, podcast or offer- to recognise a few formats.
When you create content, whether on your website or social media pages, you’re providing free and useful information to your audience, attracting potential diners, and retaining existing customers through relevant and quality engagement.
It can provide a great return on investment, costing less than traditional marketing, but bring in more customers with the added benefit that marketing efforts can be monitored.